We’ve heard it all before – Nintendo has no idea what they’re doing and this will be their last console. Stock prices take a dive, investors panic, the recently released console performs far below expectations, and everyone begins digging the Big N’s grave. Then, suddenly, something strange happens where they start making exclusive games so amazing that the systems fly off the shelves and all is right in the world again. The circumstances surrounding the Wii U are just like we’ve seen before, but it’s taking quite a while for the last phase of that cycle to kick in. Something feels markedly different this time around – something’s not quite right here. In this edition of Games as a Business, I aim to look at Nintendo’s current and future risks, as well as analyze their decisions and what it could mean for the future of the company. Read the entire article here>>
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